395: Unleashing UK agri-food exports in the global market

Exports drive economic growth, and every year, the UK exports around £1.5 billion worth of red meat around the globe. In 2021, more than 550,000 tonnes of sheep meat, beef, and pork were shipped (according to AHDB analysis of trade data from IHS Maritime & Trade – Global Trade Atlas – HMRC). AHDB's Market Intelligence and Exports teams are collaborating to boost exports to current markets and explore new opportunities for UK agri-food over the next decade. Dr Phil Hadley, Director of International Development at AHDB, has been discussing this activity at various events, including the recent National Farmers Union (NFU) Conference and the Annual Meat Conference in Texas. In this episode, we discuss the recent mission to the US aimed at exploring opportunities for exporting UK lamb, beef, and pork. The mission centred around the Annual Meat Conference in Texas, where AHDB and exporters had the opportunity to network with over 1,500 meat professionals from across the US. The visit was a success and resulted in valuable connections with American buyers, potentially boosting red meat exports. Host John Bates, Senior Media & PR Manager, AHDB Guests Dr Phil Hadley, Director of International Market Development, AHDB E: [email protected]   Dr Amandeep Kaur Purewal, Senior Analyst: Trade and Policy, AHDB E: [email protected] Also on the podcast are voices of Phil Maiden and Jenny Waddington from the AHDB Press team, and sound bites of: Stephen Dennis, Regional Director, Farming Community Network  Rachel Holisson, Levy payer Greg Parks, Beef Farmer Tom Coles, Commercial Manager, Dunbia John Wilks, AHDB Representative in USA   Useful links US mission to boost red meat exports branded a success | AHDB Prospects for UK agri-food exports | AHDB Harnessing consumer buying behaviour for British exports ahdb.org.uk/exports Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected]    This episode was produced and edited by Dami Oyinlola, Media Relations Executive (Pork).