All About Zero-Party Data

Data handling is everyone's concern at the moment. But do you know the difference between 2nd, 3rd, 1st and now zero-party data? A recent term that's starting to appear everywhere, zero-party, or trusted, data refers to data the customer intentionally and proactively shares with a brand.    Host Will Francis chats with digital expert Clark Boyd about how brands can treat this new form of personal preferences and information usefully and responsibly. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, YouTube, Apple Podcasts, Spotify, and all other podcast platforms.    Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.    And if you enjoyed this episode please leave a review so others can find us!