Digital Transformation in Action

This week's guest is Tom Kendall, head of digital marketing at IBM EMEA region and a member of the DMI's global advisory council. He chats with host ⁠⁠Will Francis⁠ about his experiences at the huge company that is IBM and his background in digital-led initiatives in both B2B and B2C. Tom can be found on LinkedIn. A ⁠⁠transcript of this episode⁠⁠ is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠Join for free today.⁠⁠ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠our website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠[email protected]⁠⁠.