How Ad Creatives Work

Before we tell you about this week's episode - check out our podcast survey and be in with a chance to win an Amazon voucher! Ever wanted to peek inside the world of advertising creative, and see how Mad Men operates, in the 21st century, in Dublin? Host Will Francis is joined today by John McMahon, one of Ireland's most experienced (and funny) creative directors in advertising and marketing. He tells us about some challenging briefs he's had, like making carbon monoxide poisoning a catchy subject, the dynamics between brand, business and entertainment, and he offers tons of novel advice on how to bring creativity into your work - whatever your job might be. NEW! We want to know more about you, our listeners. Please take a few minutes to fill out our online survey to let us know what you love, like and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey here or go to www.digitalmarketinginstitute.com/blog/survey A ⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠ is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠Join for free today.⁠⁠⁠⁠ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠our website⁠⁠⁠⁠, ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.