Dr. Max McKeown: Practical strategy

This week on “Aim Higher,” I got the chance to sit down and talk with Dr. Max McKeown, author of “The Strategy Book.” Dr. Max, as he’s sometimes called, is also a researcher on culture and behavioral science, and he’s written several other books including “NOW: The Life Changing Psychology of Always Moving Forward,” “The Innovation Book,” and “Adaptability: The Art of Winning.” Max and I spoke primarily about what distinguishes his book – and my ideas about practical strategy – from a lot of writing and teaching about strategy from a kind of “theoretical, MBA” kind of standpoint. We agree that strategic leadership needs to make things happen, and it needs to engage with as many people on your team and in your organization as possible. As Max says, “Strategy is not a solo sport.” He’s got a lot of specific, actionable ideas in his book, and in our talk, for you to take back for your own leadership notes on building successful strategies.