Wednesday Wisdom: Scott McKain

Aim Higher: The podcast with purpose - Een podcast door Skip Prichard - Maandagen

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We’re looking to Scott McKain, a personal friend of mine and wonderful author, for today’s “Wednesday Wisdom.” Scott says, “Make the customer the star of the show,” and I think that’s a fantastic way to focus your energy. Who’s the star of *your* show? Your showroom? Your product? You? Maybe shift that thinking. People love to talk about themselves… Give them the chance, and they’ll remember the conversation much more positively!

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