017: IG Reels for Massage Marketing

Do Instagram Reels confuse you? They did us too, but we understand the power they currently harness. This is why we decided to stretch ourselves a little bit for this episode and dive into the creation process.  Instagram had a problem. They were losing people to TikTok. And in an effort to combat this, they pushed out Reels. These 15 or 30-second video sequences are great for telling stories, giving a glimpse into your life, or marketing your business.  And because Instagram is trying to gain back market share, they are showing Reels to a larger audience than stories and posts. Thus, it would behoove Massage Therapists to learn the process.  Now I know, it's never easy to learn something new, especially when it comes to technology, but these videos are fun ways to get more eyes on your profile.  Social media is a powerful marketing tool when you spend the time learning how to make the algorithms work in your favor. So whether or not you are an IG newbie or a long-time user, you are going to want to start sharing Reels!  Beca and Ali walk you through their journey creating a 15-second Reel on @themassagebusinessmama. It was fun, sometimes trying to make this Reel, and they are excited to share with you their process.