Episode 34 - Abundance vs Scarcity Mentality, Finding More Opportunities

Sometimes in business, we can find ourselves in a competitive situation, we might have to pitch against another firm, or bid for contracts. But when it comes to your marketing, there are opportunities everywhere, if you know how to look for them. The concept of the abundance vs scarcity mentality is all about identifying and seizing those opportunities. Is it better to have the whole pie (albeit a small one) or to have a slice of a much, much bigger pie? Ultimately the choice is yours, but wh...