Episode 9 - Anna Talks About How Vanity Can Ruin Your Strategy

In Episode 9, Anna Simmonds, social strategist and Head of Social at Social INK, confesses she's a recovering follower addict. In business, it's easy to be seduced by "vanity metrics" - definition explained in the episode - and lose track of what your actual goals are.You did set goals, right? Here's a quick dive into what metrics to avoid, which metrics actually matter, and how to choose the right KPIs (key performance indicators) for your digital marketing. Chasing the wrong metrics can was...