The Meta reality

There are two strands to this story: the second phase of Facebook which is the Metaverse (which we previously spoke about on the podcast) and Facebook actually changing its name to Meta. If and when you decide to create a new brand because the existing brand comes with a lot of baggage, a marketing person would probably suggest you fix the problems first, and then decide how to communicate the rebrand. So why would Facebook move to ‘Meta’ today?