Electric Mobility - Leveraging Brand To Drive Adoption

Autovista Group’s chief economist Christof Engelskirchen speaks to Liz Olsen, senior strategy director and Ben Osborne, head of insights at brand specialists Siegel+Gale, about the role of the brand in the adoption of electric vehicles. This podcast unravels and de-fluffs the brand black box and what role a brand plays in leading customers on the journey to electric mobility.