ABM Is B2B w/ Sangram Vajre
B2B Marketing Exchange - Een podcast door Demand Gen Report
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Sangram Vajre is one of the founding fathers of account-based marketing. Leading up to his latest book, “ABM Is B2B,” Sangram walked attendees through why this is the case, and how marketing is sort of like parenting. It may seem like a stretch, but the Terminus co-founder uses some real-life examples to make his case.
