Driving Growth with a Financial Marketing Playbook

Technological advances, regulatory changes, and rising consumer expectations have led to a tidal wave of challenges for the financial marketer. While most marketers focus on the technology to drive results, research shows that a change in legacy mindset is far more important. The foundation to drive growth in today’s competitive and cultural landscape is a playbook that will help you: • Build a brand that drives loyalty and advocacy, • Stand out with breakthrough content and campaigns, • Develop a better understanding of what works and what doesn’t, • Drive more efficiency from your paid media budget, • Foster an entrepreneurial culture in your team to move faster and stay on top of change. We are very fortunate to be rejoined on the Banking Transformed podcast by Eric Fulwiler, co-founder and CEO of the marketing consultancy, Rival on the Banking Transformed podcast. We discuss what drives the growth of successful fintech and banking brands and where a financial marketer should start. Download the Fintech Playbook here. This episode of Banking Transformed is sponsored by Microsoft: See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working. More at Microsoft.com/financialservices This episode of Banking Transformed is sponsored by FIS How do you find your feet on ground that’s constantly shifting? You have to read The Global Innovation Report from our partners at FIS. From embedded finance and ESG to crypto, decentralized finance and the metaverse, FIS pinpoints the trends you need to watch – and explains how innovation can give you an advantage, in good times and bad. Discover how the latest innovations could affect your business. Explore the research today by visiting www.fisglobal.com/global-innovation-report FIS. Advancing the way the world pays banks and invests.