Starbucks’ Back-to-Basics Strategy: CEO Brian Niccol’s Vision for Simplicity and Success 11-1-24

In this episode, Scott Becker highlights Starbucks CEO Brian Niccol’s “Back to Basics” approach, focusing on simplified menu offerings and prioritizing team satisfaction. Niccol’s strategy emphasizes efficiency and classic service values as Starbucks works to streamline its customer experience and revitalize sales.