Becoming Nike | The Crazy Idea | 1

26-year-old college graduate Phil Knight founds Blue Ribbon Sports and makes a success of his plan to import Japanese running shoes to America. But as the relationship with his only supplier begins to unravel, Phil decides to gamble his company’s future on a fundamental shift in direction: creating his own in-house brand. Need more Business Movers? With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Start your free trial in the Wondery App or visit wondery.app.link/inIc9lKeyLb now.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.