#45 Serving the community IS the goal… enrollment is the byproduct - featuring Brilla Public Schools COO Reyes Claudio

In this episode of The Charter School Insider, we’re joined by Reyes Claudio, the dynamic Chief Operations and Community Relations Officer at Brilla Public Schools. Reyes takes us deep into what it really means to serve a community — not just in theory, but in day-to-day practice. She shares Brilla’s powerful philosophy that community engagement is not a tactic but a foundational value — and how that authenticity naturally drives enrollment. From transforming main offices into neighborhood resource hubs to throwing epic Bronx-style block parties, Brilla is rewriting the rules of school marketing through genuine connection. If you’re looking for strategies that don’t just boost numbers but build legacy, this is an episode you can’t miss. Learn more: https://buyq.org/podcast Interested in sponsorship? Reach out to us at [email protected]