Episode 22: The shifting shape of marketing teams

Marketing’s identity crisis is not a new phenomenon, but one that has been thrust into focus during the coronavirus pandemic. As teams broaden to encapsulate new roles and responsibilities in the marketing function, are marketers still missing vital skills as they progress? Clare Kemsley, managing director UK & Ireland at Hays Marketing, joins host Ben Walker and CIM’s marketing director, Gemma Butler, to debate whether marketers have the skills they need to survive and thrive in times of turbulence.