Episode 69: The ins and outs of influencer marketing

CIM Marketing Podcast - Een podcast door CIM | The Chartered Institute of Marketing

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In this episode, we are joined by author and CIM course director, Michelle Carvill, and founder of Rough Water Media, Henry Purchase, to discuss the tips and tricks of influencer marketing. Listen to discover how to seek out and forge relationships with influencers, how to measure success, and how to tell the fakes from the fabulous.

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