Episode 71: Does marketing need a purpose upgrade?
CIM Marketing Podcast - Een podcast door CIM | The Chartered Institute of Marketing
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In this episode, we are joined by founder of MarketingKind, Paul Skinner, and marketing director at CIM, Natalie Spearing, to discuss the great purpose paradox. Tune in to discover why purpose must change with the times, why authenticity is key to your purpose strategy, and ask whether the marketing industry as whole needs a purpose upgrade.
