Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth
CMO Confidential - Een podcast door Mike Linton // I Hear Everything Podcast Network - Dinsdagen
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A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance,
