Designing Unforgettable Live Event Experiences with Phil Mershon

If you run events for your business or have ever considered hosting one, this episode is a must-listen. Shana is joined by Phil Mershon, the mastermind behind Social Media Marketing World, one of the largest events in our industry. He will discuss essential strategies for ensuring that attendees feel connected and have an outstanding experience, both before and during the event.Key Takeaways:Intro (00:00)Phil’s favorite community (01:43)Philosophy about event creation (05:20)Two different parts of a customer journey according to Phil (08:57)What other key elements of the event contribute to building connection, community, and culture? (16:42)How do you shift people's thinking so they see the event's content as just one part of the overall experience? (25:32)Episode wrap-up (48:56)Additional Resources:Phil’s website: https://www.philmershon.com/Phil’s FREE article on community building: https://www.philmershon.com/bonusUnforgettable Book: https://www.philmershon.com/unforgettable-book/Phil’s Social Media Account: Facebook: https://www.facebook.com/phil.mershonInstagram: https://www.instagram.com/phil_mershon/LinkedIn: https://www.linkedin.com/in/philmershon/X (formerly Twitter): https://www.twitter.com/phil_mershon/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!