How to Launch, Optimize, and Scale Facebook Ads with Adrienne Richardson

Facebook ads can be really intimidating, especially if you're a newbie. But it's not as hard as you think.In fact, Adrienne Richardson has been running Facebook ads online for over 10 years and has spent over 20 million dollars in ad spend. She knows her stuff and she's going to tell us all about it!Key Takeaways:Intro (00:00)Adrienne’s favorite community (02:44)How can someone with no experience in running Facebook or Instagram ads get started? (04:30)Is it advisable to use Facebook lead ads or should they opt for the more conventional route of directing users to a familiar landing page? (06:13)Are there particular types of ads like image versus video and video formats? (07:36)Did Adrienne suggest using Facebook and Instagram for ad placement? (09:32)Adrienne's advice on targeting, particularly for beginners without retargeting audiences from their email list or website visitors (11:30)When informing individuals about their running ads, how can they determine if it's effectively optimized? (13:33)What does scaling look like according to Adrienne? (23:44)What is a campaign? (31:48)When should I transition to implementing more advanced strategies, such as retargeting ads according to Adrienne? (33:25)Did Adrienne discover that certain buttons outperform others, or does she recommend using one type over another? (35:24)Episode wrap-up (45:17)Additional Resources:How to Calculate Lifetime Value Episode: https://www.shanalynn.com/podcast/the-1-business-metrics-your-need-to-know-how-to-calculate-itAdrienne’s Website: https://wearepowerplay.com/Adrienne’s Facebook Targeting Comeback Cheat Sheet: https://wearepowerplay.com/cheatsheet/Adrienne’s Social Media Accounts:Facebook: https://www.facebook.com/AdrienneRichardson78Instagram: https://www.instagram.com/adrienne_richardson_YouTube: https://www.youtube.com/channel/UCU7s3eVtC_lncXT96mV7czgTikTok: https://www.tiktok.com/@adriennerichardsonLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!