The Big Business Mistake That’s Hurting your Profitability

In this episode, Shana will discuss a common mistake that business owners frequently make, which directly affects their profitability.Key Takeaways:Intro (00:00)What other aspect exists in marketing, besides conversion rates? (02:31)Process of tracking the lead source (04:41)Why the connection between marketing and retention is necessary (05:25)Importance of a higher lifetime value (07:16)Episode wrap-up (07:58)Additional Resources:Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: https://www.memberltv.com/RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retainLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!