How to Measure Marketing ROI in Construction Digital Strategy That Actually Works Jason Rhoads

If you don’t know what’s working in your marketing, you’re flying blind.In this episode of Construction Champions, host Ron Nussbaum talks with Jason Rhoads, CEO of Rhoads Creative, about how to build digital marketing systems that deliver measurable ROI for builders, remodelers, and trades.Jason has spent over two decades helping construction businesses master SEO, lead tracking, and performance analytics. He breaks down how contractors can move from “throwing money at ads” to making marketing an investment that drives predictable growth and why it all starts with understanding the numbers.What You’ll Learn in This EpisodeThe Digital Marketing Ladder: how to prioritize SEO, ads, and social the right wayWhy marketing is an investment, not a spendHow to track real ROI (even if you think it can’t be done)What metrics actually matter and which ones don’tHow to tell if your marketing is working (and when to stop doing what’s not)How builders can measure true cost per lead and cost per saleWhy construction isn’t “different” it’s a business like any otherWhat AI, search, and platforms like TikTok mean for 2026 marketingLearn more: https://rdgcreative.com/Helpful Resources for Construction ChampionsThese are tools and places we share because they can help you win on the job and in business.Join Our Free CommunityMeet other builders and leaders in our free Skool group.We share tips, training, and real talk every week.https://www.skool.com/mission-elite-ops-5659/about?ref=1a55bdb77dba443485258ad567edbb23LiveSwitch — Easy Jobsite VideoI am an ambassador for LiveSwitch because it helps you record clear video on the jobsite.Use it to track progress, do walkthroughs, and protect your business if questions come up later.It is simple, fast, and made for real work in the field.LiveSwitch (Jobsite Video Tool)https://join.liveswitch.com/construction-championsListen on Wreaths Across America RadioHear Construction Champions on national radio.Mondays at 2pm ET and Saturdays at 8pm EThttps://www.wreathsacrossamerica.org/Newsroom/WreathsAcrossAmericaRadioConnect with RonLinkedIn: https://www.linkedin.com/in/ron-nussbaumBuilderComs — Better Client CommunicationBuilderComs helps construction teams keep all client messages in one place.No more missed calls or lost messages.Clear, simple, and built for construction.https://www.buildercoms.com/Construction Champions Podcast WebsiteSee all episodes, guests, and updates.https://www.constructionchampionspodcast.com/