Episode 27 - Melanie Whelan, CEO of SoulCycle

Cornell Tech @ Bloomberg featured Melanie Whelan, CEO of SoulCycle, in conversation with Scarlet Fu of Bloomberg Television. They talked about the vision for SoulCycle’s future, how the brand inspires such devotion among its customers, what the company is doing to bring them the SoulCycle experience outside the studio, and why you shouldn’t call it a fitness company.