How Zach King Built His $500M Empire (Interview)

I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (aka Jimmy Donaldson) and Airrack, and we may have started beef with another YouTuber cough cough Graham Stephan ; ) Chapters: 00:00 - 00:38: Who is Zach King? 00:39 - 01:35: Presented by HubSpot 01:36 - 04:47: Zach's Creative Process: Then vs Now 04:48 - 05:46: Using Prompts to Spark Ideas 05:47 - 07:24: T-Sheet" Brainstorming 07:25 - 13:44: Example Video: Step-By-Step 13:45 - 15:52: The Extra 10% 15:53 - 18:29: Process for Long-Form Videos 18:30 - 21:21: How Zach Makes Money 21:22 - 24:04: Comparing Pay: TikTok vs YouTube 24:05 - 28:39: YouTube Strategy 2023 28:40 - 29:48: Higher Budget Videos 29:49 - 33:14: Solo Creators vs Teams 33:15 - 34:14:  Another Bite: Presented by HubSpot 34:15 - 34:50: Zach's Hiring Rules 34:51 - 37:27: What YouTubers Can Learn From Hollywood 37:38 - 39:22: The Rise of Twitter Creators? 39:23 - 42:28: Most Expensive Videos 42:29 - 46:25: Re-creating "The 9-5" for creators 46:26 - 51:21:  Future of Filmmaking Follow me on: ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram