Dr. Timo Vuori - Elon Musk and Emotional Decisions

Many of us have an idea of the stereotypical business executive. Calculating and analytical, they leave their feelings at the door. In order to make good decisions, we expect business leaders to be emotionally neutral, basing their judgments solely on the numbers. But in reality, to ignore emotions is a recipe for failure. Understanding a company’s strengths and weaknesses, customer’s buying decisions, and threats from the competition all rely heavily on emotions to guide us. Acknowledgement of feelings, addressing them and processing them can reveal a path to success in business. Our guest this time, from Aalto University in Finland, is an expert on harvesting the constructive energy of our emotions to bring about transformative change in the companies he studies.