CXChronicles Podcast Episode 60 with Roger Dooley - Author, Podcaster, Forbes Contributor & Entrepreneur

In this episode we talk with Roger Dooley about his entrepreneurial journey & the writing of his books Friction & Brainfluence. Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, April 26, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and a column at Forbes.com. He is the found...