The Hard Choice That Built the Business with Daniel Reed

Every lasting business is shaped by a moment most people never see—the hard choice that feels risky, uncomfortable, and deeply personal. In this episode, Daniel Reed, Founder and CEO, shares the pivotal decision that forced him to walk away from short-term comfort and choose long-term clarity. From internal doubt and team uncertainty to rebuilding focus and belief, this conversation reveals how one difficult choice became the foundation of a stronger, more intentional business.