Marketing Strategies That Led to Billion Dollar Acquisitions with Tom Butta, former CMO of SignalFx

Tom Butta knows his way around tech marketing. He's led marketing at a number of innovative and successful companies, from Red Hat to Sprinklr to SignalFx. In that time, he's led growth that resulted in a number of successful acquisitions. In this episode, we dig into the demand gen tactics and strategies that got him there — like putting top priority on the customer experience, investing in effective content, and much more.