Metrics: A CMO's Best & Worst Friend with Jay Lee, CMO of Avalara

This episode features an interview with Jay Lee, CMO at Avalara, a leading provider of tax compliance automation software valued at $13B. In this episode, Jay walks us through the ins and outs of partner marketing, growing site traffic, content strategy, and the key learnings that he and the marketing team at Avalara are reflecting on post-pandemic.