Why Marketers Must Shift from the Funnel to the Flywheel with Chandar Pattabhiram, CMO of Coupa
Pipeline Visionaries - Een podcast door Caspian Studios - Dinsdagen
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Chandar breaks the mold on demand gen, explaining why you should be thinking of it in terms of growth marketing and revenue gen, and he illustrates his flywheel approach to marketing that goes far beyond the traditional funnel model.
