16: Your Brand is More than a Logo
Seriously in Business: Brand + Design, Marketing and Business - Een podcast door White Deer, Jacqui Naunton - Maandagen
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When you’re starting a business, one of the first things we think we need is a logo! And while a logo is great it is only such a small small SMALL part of our whole brand - and even a small part of our visual brand! I see (and have worked with) so many business owners who want their logo to be EVERYTHING. To have gold foil, watercolour, cursive fonts, a detailed illustration…and more! But this is the total wrong approach! In this episode, I’ll be chatting to you about why you need more than a logo to have a memorable (and easy to design with) visual brand and what exactly that looks like!
