Entry 31: Experimental budget
Diary of a first-time CMO - Een podcast door Cognism
Alice talks through the huge unlock of asking for an experimentation budget - and the path that set Cognism on towards a demand generation strategy.
Diary of a first-time CMO - Een podcast door Cognism
Alice talks through the huge unlock of asking for an experimentation budget - and the path that set Cognism on towards a demand generation strategy.