DP 049: The Hard and Soft elements of Branding with Sarah Durham
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - Een podcast door Beth Brodovsky
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Sarah Durham, Founder of Big Duck and Author of "Brandraising" joins Beth today to talk about what you can control—and what you can’t when it comes to creating perception. Back in the 90s even using the word 'branding' with a nonprofit could be a no-no. People saw branding as a very for profit sector concept. Now, organizations are really embracing branding concepts and seeing branding as much bigger than logo development.
