DP 107: The Three Things That Make Online Campaigns Successful

While nearly all nonprofits engage in some form of online marketing, an increasing number are using social media to raise awareness and increase donor retention through online campaigns. When successful, these online campaigns provide an avenue to tell your story, engage with supporters and get results. This week, Debra Askanase, founder and digital strategist of Community Organizer 2.0 joined Driving Participation to explore what it takes to design and execute a successful online campaign.