DP 121: Are You Living Your Brand?

Branding. A word that you probably hear all the time but might not really understand. Connie McCaw joins in this week to how your brand translates into someone else’s experience. A brand isn't just a logo, it's a culture. Connie and Beth explore how to tell when your organization needs to work on its brand, what people get wrong most often in thinking about what branding means and more.