#343 - The ‘Clean Caffeine’ Revolution: How Plant Press is Energizing the Beverage Aisle
DTC POD: How The Best Brands Are Built - Een podcast door Ramon Berrios, Blaine Bolus - Donderdagen
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Ariana Farahani is the founder and CEO of the clean energy drink startup Plant Press. In this episode of DTC Pod, Ariana discusses the rapid growth of Plant Press, fueled by strategic retail partnerships, effective field marketing strategies, and a focus on product development based on consumer feedback. She shares insights on navigating the challenges of scaling production, securing seed funding, and adapting to evolving market preferences in the functional beverage space.
