EAW03 - Bec Derrington Shares How To Gain Free Publicity to Lift Your Profile
Empowering Ambitious Women - Een podcast door Caroline Kennedy
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In this interview, Bec talks about Media Relations and how to Gain Free Publicity. Why she set up SourceBottle and the resistance she initially encountered; how social media, especially Twitter, was instrumental to her success; as well as sharing tips for successfully pitching to a journalist; and how to avoid being 'bland'. PR is a key tool ambitious women can use to build their profile and personal brand - so listen in.