Avoiding Amazon Account Suspensions: Bundles, Variations, and AI Compliance with Leah McHugh

Amazon Sellers, we’ve all heard horror stories about account suspensions and lost revenue, but do you know what mistakes could put your business at risk? In this week’s episode of Amazon Seller School, I sit down with Leah McHugh from eCommerce Chris to tackle the most critical issues sellers are facing today—bundle and variation compliance, AI tools, and how to avoid those dreaded Amazon suspensions. Show Notes: https://amazonseller.school/avoiding-amazon-account-suspensions-bundles-variations-and-ai-compliance-with-leah-mchugh/ Amazon is cracking down harder than ever on incorrect bundles and variations, and Leah gives us the inside scoop on what the platform is really enforcing. "Amazon’s always had this policy, but now we’re seeing more suspensions because brands are pushing back." Bundling your products the wrong way? You could be suspended before you even know what hit you. Ever wonder how AI is playing a role in compliance? It's not always your friend. We dig into how Amazon’s AI is scanning listings and why it’s flagging some for suspension—even when the seller has done nothing wrong. If you've been using AI to handle compliance, you might want to think twice. "AI isn’t always the magic bullet sellers think it is." 👉 Get the right letter of authorization before bundling major brands. 🔹 👉 AI tools used for compliance often fall short, leading to more headaches. 👉 Amazon’s variation policy is extremely literal—one small mistake, and you’re at risk. 👉 Avoid suspension by following bundling guidelines to the letter. Whether you’re just starting or you’re a seasoned seller, this episode is packed with actionable insights that could save your Amazon business from costly mistakes. Don’t miss Leah’s expert advice on how to navigate Amazon’s tricky suspension landscape.