Consumer Foodservice Outlets Continue Launching Mashup Snacks

Euromonitor Podcasts - Een podcast door Euromonitor International

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Consumer Foodservice outlets are launching 'mashup snacks' at a high rate - such as the recently launched "mac and cheetos" from Burger King. Foodservice operators are willing to do almost anything to get customer's attention, and are targeting the time outside of normal meal hours when launching these types of products. Additionally, operators are hoping to tap into existing customer bases by piggy-backing off of well-known brands. Finally, operators are still trying to fill a consumer deman...

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