E085 - Guaranteed Ways to Become a Better Looking Man (2025 Guide) | Alex Costa

alexcosta has built a global brand by blending fashion, grooming, and self-improvement into one simple message: confidence is built, not bought. From posting gaming videos in Brazil to becoming one of the most influential voices in men’s lifestyle content, Alex’s journey is a masterclass in reinvention.In this episode, Alex breaks down how he transitioned from corporate life at Google to full-time content creation, why men’s fashion in the US still has room to grow, and how simple grooming tips can radically shift how you carry yourself. He also opens up about hair loss, facial structure, and the small changes men can make to look and feel more confident without chasing perfection. If you’ve ever felt overwhelmed by men’s style or self-care, this conversation will give you the tools to simplify, sharpen, and show up better.Timestamps:00:00 Alex’s move from Brazil and starting out in LA02:42 From gaming to lifestyle: YouTube evolution06:00 Leaving Google to pursue content full-time10:13 Early wins and using corporate skills on YouTube12:02 Hair loss journey and treatments explored16:11 Future of hair care and facial hair trends25:34 Picking the right barber and grooming habits28:10 Health checkups, diet, and sleep routine36:00 Personal style and struggles with fit41:28 Staying motivated to dress well47:32 Favorite brands and fashion trends53:40 Dressing for occasions and travel looks56:02 Color matching and tanning tips1:02:45 Skincare and tattoo care for men1:08:18 Managing different hair types1:10:51 Forte Series and expanding to retail1:15:18 Fragrances, future plans, and product ideas1:23:51 Content's role in brand building1:30:59 Staying creative without burning outLinks:» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston   • 40% off your first month of Bioniq GO   • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrstFollow Alex:YouTube: https://www.youtube.com/channel/UCZyCposXwcyopaACep44maQInstagram: https://www.instagram.com/alexcosta/?hl=enMen's Image Lab: https://www.skool.com/mens-image-lab/about