Challenges and Transformations in the Running Industry with Christina Henderson

Today, Jon speaks with The Running Event (TRE) Event Director, Christina Henderson. A multi-decade long love affair with running, dating back to elementary school laps, have molded Christina into the person she is today. Sister, daughter, partner, and friend, community holds equal weight in Christina’s life, and she unites these two priorities in her work as the Event Director for The Running Event: an annual trade show and conference for professionals in the running and outdoor industries. In this episode we talk about: -maintaining a lifelong running relationship  -merging running with different facets of life: social, professional, and personal  -The Running Event (TRE) and behind the scenes in the running industry -diversity and inclusion in the running industry: is running really for everyone?  -the authenticity of running influencers and retailers -challenges and changes in the running industry  Find out more about The Running Event (TRE) and catch the livestream here: https://www.therunningevent.com/livestream/  Follow Christina on Instagram @cjflenderson and For The Long Run @forthelrpod  --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Skratch Labs We are proud to be sponsored by Skratch Labs, a local, Boulder-based sports nutrition company. You can grab energy bars, energy chews, hydration mix, recovery drink mix, and super high-carb drink mixes for your big days from Skratch to fuel your training and upcoming adventures. Get 20% off your order with the code FTLR20 when you shop through this link. Darn Tough Thank you to Darn Tough for sponsoring this episode. I’ve been a fan of, and running in Darn Tough socks for years now, so we’re excited to welcome them to the For The Long Run family. Use code FTLR-SOCKS to get 10% off and free shipping when you shop through this link.  2Before Thank you to 2Before for sponsoring the podcast. 2Before is a natural sports performance supplement made from New Zealand Blackcurrant berries. These are the most researched berries, and those studies are showing that these berries have exceptionally high antioxidant levels and are proven to enhance athletic performance, improve endurance, help kick-start recovery, and strengthen immunity. So go ahead and try some out over at 2before.com. The code FTLR will save you 30% on 20, 10 and multiserve packs. And remember, supporting our brand partners helps to support the greater For The Long Run team.  --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support