From First Creator to Thriving Agency: Giedre Vainauskiene on the Power of UGC

In this episode of Founders Future, with host Milan Kohut, we meet Giedre Vainauskiene, a pioneering UGC creator and founder of the creative agency Mercial. Giedre shares her journey from being one of the first UGC creators in Lithuania to identifying a critical market gap: brands craved authentic, converting videos but struggled to find and brief creators effectively. This insight led her to co-found a platform connecting European brands with creators before ultimately launching Mercial, a b...