How Core Values Impact Your STR Business

What is the SOUL of your short-term rental (STR) business? What do you believe in? And how do you want to impact other’s lives? Whether you have one Airbnb listing or one thousand, defining your core values (and aligning your actions with those ideals) can help you attract the right people and build a business you can be proud of.Eric Moeller is the founder of Cohost Mastery and my partner in creating STR Legends Live and the STR Profit Academy. Today, Eric joins me to explain how we define core values for business and why STR hosts should take the time to get clear on what they stand for and who they want to serve.Eric describes why it’s best to craft a phrase or story around your values (versus a single word), and we get specific on how to leverage your core values to guide decision-making. Listen in for insight into the values Eric and I created for our partnership and learn the Mission to Mars system of defining core values for YOUR STR business!Topics CoveredHow we define core values for business‘Soul of company’Includes beliefs + who serveWhy STR hosts should define their valuesHelps guide decision-makingAttract ideal customers, employeesWhy a phrase is better than a wordEasier to share (emotion attached)Speak your truth vs. authenticHow to build out your core valuesChoose 5 to 7 people for Mission to MarsCreate statement re: value each embodiesEric’s advice for STR hosts around valuesRevisit every quarter and revise as neededPublish on listing, go further to align dailyEric & Jasper’s core values for businessBe better than GapSpeak your truthRespond vs. reactSeek failureConnect with EricSTR Legends MastermindSTR Profit AcademyAirbnb Mastery SummitEric on LinkedInResourcesFree Training: OPP on AirbnbGet Paid for Your Pad Email ListSocial Impact on GPFYP EP283Scaling Up: How a Few Companies Make It … and Why the Rest Don’t by Verne HarnishScaling UpTraction: Get a Grip on Your Business by Gino WickmanCrazy, Stupid, LoveTim KennedyTim Kennedy on The Joe Rogan ExperienceEmail [email protected] subscribe to the podcast, please use the links belowClick Here to Subscribe via iTunesClick here to Subscribe via Stitcher (Android users)If you like the show, please consider leaving the show a review in iTunesor Stitcher. A couple minutes of your time can help the show immensely! Thanks! Hosted on Acast. See acast.com/privacy for more information.