EP125. 'Refill, return, repeat' with Beauty Kitchen

Imagine shopping in two years from now for anything from your favourite nut milk to face cleanser and struggling to see products on the shelves housed in plastic packaging. Futuristic perhaps, but it may arrive in a store near you sooner than you think if pioneering entrepreneur Jo Chidley, the founder of sustainable, natural personal care brand Beauty Kitchen, has her way. Jo’s latest venture ReRe, an amibitious return, refill, repeat scheme, is tackling the seemingly impossible by championing a far-reaching reuse revolution. Jo and co-founder Stuart Chidley set up ReRe not only to implement cradle-to-cradle design into Beauty Kitchen’s own products, but also as the world’s first closed-loop solution for packaging through its ground-breaking Re programme and refill stations. Already counting some of the UK’s biggest retailers like Asda, Marks & Spencer and Holland & Barrett as participating partners, ReRe is on a mission to change the way brands create packaging and bottle goods, how retailers sell almost anything, and how consumers shop. Join Formula Botanica CEO and podcast host Lorraine Dallmeier as she interviews Jo Chidley, a circular economy expert, chemist, herbal botanist, and co-founder of Beauty Kitchen, the highest scoring B Corp in the UK beauty industry. This episode shows just how the power of the collective – manufacturers, retailers and consumers – can drive a truly circular economy in packaging.