EP133. Beauty in the metaverse

If you are a gamer, then the metaverse will be a familiar space. But, if you are a natural cosmetics’ formulator helping friends, family and customers with real-world skincare and haircare issues, a hyper-virtual reality metaverse of avatars, immersive digital experiences and the concept of the post-human body is going to be light years away from how you live your life in the beauty sector. As with all advances in digital technology, what is new, weird and totally incomprehensible today is likely to enter the mainstream later. In a few years, you too, whether beauty shopper or indie brand founder, may well engage with the metaverse in all its Web 3.0 glory. You are probably asking what on earth the metaverse is anyway and wondering how you can embrace physical beauty products without using your physical body. Dazed and confused about what this means for beauty as we know it? So were we. To help decode the metaverse, Formula Botanica CEO and podcast host Lorraine Dallmeier interviews Dr Alex Box, a beauty futurist and internationally-renowned artist who has redefined the role of creativity in makeup, beauty and identity. Don’t expect to hold on to reality in this episode as we immerse ourselves in a parallel universe.