EP4. The Beauty and Science of Plum Oil

When we met two of the sisters from Le Prunier Plum Beauty Oil at the In Cosmetics conference in 2017, we immediately fell in love with their plum beauty oil. Once we heard more about their story and the development of the plum beauty oil we knew that we wanted to interview them and find out more. At Formula Botanica we love oils. We also love meeting skincare entrepreneurs and finding out more about what they are making, their processes and how they find inspiration.  In September 2016, siblings Jacqueline, Allison and Elaine Taylor co-founded Le Prunier, an innovative and organic beauty line based on the Power of Plum.  The sister's story begins in 1916, when their great grandfather, Earl Taylor, began farming the rich soils of Sutter County, 30 miles north of Sacramento. Their grandfather, George Taylor, continued the family tradition, followed by their father and uncle. The sisters spent much of their youth on the farm, helping with harvest, working farmers markets and attending trade shows to promote their product.   In 2014, they made the decision to explore alternative uses of the plum by partnering with two world-renowned labs. Their goal was to uncover the hidden benefits of this powerful fruit, while maintaining sustainable, organic farming practices. Among one of the areas they explored was utilizing the overlooked byproducts of the plum. What they discovered—the most precious and powerful oil—is now Le Prunier. Today, the sisters carry on the farm’s legacy with a 4th generation perspective—tradition meets innovation.   In this podcast you will: Learn the story of how they developed a skincare range from waste on their farm. Be introduced to the science behind their plum beauty oil and why it makes a great choice for all types of skin. Find out how Le Prunier secured retail deals with Neiman Marcus and other routes to market. Learn what it’s like to launch with one product and then work on diversifying your range. Find out they work together as sisters and play to each other’s strengths.  You can have a look at the benefits of plum beauty oil as well as the heritage and sustainability behind Le Prunier by visiting www.leprunier.com or by following them on social media:  Follow Le Prunier on Facebook Follow Le Prunier on Instagram Follow Le Prunier on Twitter To claim your 10% discount on the LePrunier Plum Beauty Oil - which won best facial serum oil at the Indie Beauty Expo 2017 - enter the code FB2018 at checkout. We hope that you enjoyed listening to this episode and please get in touch with us if you have any question or comments.     Please share, subscribe and review on iTunes Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.