ABM Talks: How to Transition from Demand Gen to Account-Based Marketing
Growth Colony: APAC's B2B Growth Podcast - Een podcast door xGrowth - Woensdagen
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In this episode, we discuss how to transition from DemandGen to an Account-Based strategy. We discuss: How your marketing tactics are going to differ for successful account-based engagementHow you’ll need to change your KPIs and metrics to measure successHow your relationship and interactions with sales are going to changeHow should you change your approach to account and vertical researchWhat tools you will need ABM Talks are open AMA style session for ABM experts and the curious to discuss what’s happening in the world of Account-based marketing and ABX. If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack