Why DTC-First Supplement Brands Are Crushing Traditional Companies (And How to Join Them)

"Send me a text" In this episode, I break down why the supplement industry is splitting into two distinct groups: companies that own their customers and companies that just make products for other people's customers. You'll discover why chasing that big CVS or Walmart deal might actually destroy your brand, how direct-to-consumer supplement companies are building 3x higher profit margins than retail brands, and the exact formula winning brands use to build customer relationships before buildi...